Article:Reportedly, the upcoming 2014 Sonata is almost finished, design wise, and it will not feature any revolutionary new styling cues, but still being an evolution of the current design. Chapman says "I believe the current-gen Sonata is an icon [...] People know that car. What you want to do is get the reaction when the car drives by of, 'Whoa, that's a Sonata--and it's a new one.' Then we've done our job." - a fair point for a manufacturer that wants to consolidate a very good newly-formed image of itself - unlike BMW or Audi who do this but should do the opposite and make interesting cars people don't buy just for the badge.
Hyundai Design Boss Details Company