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As Hyundai continues its push upmarket, it is considering building an entry-level luxury sports sedan that would rival the BMW 3-Series, Mercedes-Benz C-Class, Audi A4 and Cadillac ATS.

Internally this new model is being called the RK. It will join the Genesis and the Equus as Hyundai's high-end offerings.

Details have yet to be revealed, but Hyundai is also mulling a new cross over.

"We're always looking at segments that we're not in right now that maybe we should be based on where the market's going," said Hyundai America CEO Dave Zuchowski
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