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It looks like putting all that effort into becoming the most fuel efficient automaker in the US payed off for Hyundai Motors America, as the South Korean car brand reported its best-ever May sales for the month that just ended.

The company saw its sales increased by 14 percent over the same month a year ago to 67,019 units, thus recording the best monthly sales for the month of May ever. Of these, 38 percent were 40-mpg cars.

The Sonata was Hyundai’s best selling model, accounting for 20,765 units delivered in May, followed closely by the smaller Elantra with 18,877 units.

“The industry experienced choppier waters than anticipated in May,” said Dave Zuchowski, executive vice president of sales. “While industry demand and traffic remained strong, consumer confidence was clearly conflicted with a recovering market being hedged against the inherent uncertainties of a looming presidential election and some disappointing housing and unemployment news. Amidst this economic backdrop and our own very low inventories, we felt great about setting yet another monthly volume record and are really well positioned for what we fully expect to be a robust summer sales period.”

Hyundai Reports Best-Ever May Sales - autoevolution
 

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In related news:

Hyundai struggling to keep up with demand
Hyundai Motor America (HMA) currently has a problem that many other automakers wish they had. HMA is currently operating with a 32-day supply of inventory, which is thought to be believed to be the slimmest among all competitive brands and about half of current industry levels. A factor in Hyundai’s popularity is fuel efficiency, particularly in locations like Los Angeles where fuel prices are well above the national average. HMA notes that its supply of the highly fuel-efficient Accent, Elantra, and Veloster models are currently at extremely low levels of availability. Having demand exceed supply is an enviable position to be in but it forces us to be exceptionally efficient in our production planning, inventory management, and sales velocity,” noted Dave Zuchowski, executive vice president of sales.

A reflection of Hyundai’s popularity is May sales. On June 1, the automaker reported an all-time sales record of 67,019 units for the month; that number marks a more than 13 % increase over last year’s all-time May record. Furthermore, it is the second best sales month in company history. Mr. Zuchowski noted, “The industry experienced choppier waters than anticipated in May. “While industry demand and traffic remained strong, consumer confidence was clearly conflicted with a recovering market being hedged against the inherent uncertainties of a looming presidential election and some disappointing housing and unemployment news. Amidst this economic backdrop and our own very low inventories, we felt great about setting yet another monthly volume record and are really well positioned for what we fully expect to be a robust summer sales period.”

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Sales leader was once again, the popular Sonata mid-sized sedan; 20,765 units were sold in May. Close behind was the fuel-sipping compact Elantra with 18,877 units sold. The luxury Genesis sedan is increasing in popularity. Hyundai sold 3,828 units this May, compared to 2,769 for May 2011. Genesis and its even more luxurious sibling, Equus, enjoyed another all-time record volume month, representing a year-over-year sales increase of approximately 40%. The Azera sedan is placed between the Sonata and Genesis for both price and amenities. The all-new 2012 Azera continued its strong launch sales pace with a 558% increase over last May; the sporty little Veloster three-door coupe experienced a sales gain of almost 14% over April 2012. The bulk of Hyundai sales are to individuals; sales to fleet accounts were less than a 7% mix, among the lowest levels in the industry.

As previously noted, Hyundai’s excellent fuel economy is—pardon the pun—fueling sales. Hyundai reported a corporate average fuel economy level of 37.0 MPG in May and sold 25,614 vehicles, representing 38% of total sales, with 40 MPG highway fuel economy ratings.

Hyundai struggling to keep up with demand - Los Angeles Hyundai | Examiner.com
 
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